Local marketing · Hot Springs, Arkansas

Get found.
Get the call.
Get booked.

Impact 360 Media is a Hot Springs, Arkansas marketing agency for contractors, cosmetology schools and salons. Google and AI search visibility, websites, reviews, ads, and AI that answers every call and follows up on every lead. One local agency, one login, no contract.

30 minutes with John. Google Meet, or in person near Hot Springs. No contract.

John VarnedoreJohn Varnedore20-Year USAF VeteranMarketing since 1999Google Trusted Photographer · 40M+ views★ 5.0 on Google
Today on your accountExample
  • Google profileSomeone asked for directions to your shop
  • WebsiteNew quote request from your contact form
  • CallsAfter-hours call answered and booked
  • CalendarCampus tour booked for Thursday, 10:00 AM
  • ReviewsNew 5-star review, reply posted
  • Facebook groupsA neighbor asked for a recommendation. You got alerted.

Trusted by local businesses from Hot Springs to the Carolinas

Contractors & home services

More calls. More booked estimates.

Roofers, gutters, tree service, restoration and remodelers. We get you found on Google, make sure every call gets answered or texted back, and follow up on every estimate automatically, so fewer jobs slip away.

Cosmetology schools, salons & med spas

More inquiries. More tours. More enrollments.

Every admissions call answered, every inquiry followed up until it books a tour, and your student salon kept busy with steady reviews and reminders. Salons and med spas get the same follow-up for every appointment.

How the system works

One connected system. No lead slips through.

A new website on its own is a shiny car with no wheels. Ours comes connected: tracking numbers, tracked forms, AI chat and a CRM, so every call, form and message is caught, tracked and followed up until it's booked.

  1. 1FoundYour Google profile, SEO and AEO put you in Google, Maps and AI answers when locals search.Local SEO
  2. 2ChosenFresh reviews and a fast website make you the easy pick.Reviews
  3. 3CaughtTracking numbers, tracked forms and AI chat catch every call, form and message, day or night.AI chat
  4. 4TrackedEvery contact lands in one CRM, with where the lead came from.CRM
  5. 5Followed upAutomatic texts and emails until they reply or book. No lead goes cold.Lead follow-up
  6. 6Booked and paidAppointments hit your calendar, invoices get paid by text, and a review request goes out.Booking and payments

Every lead, tracked:

  • Call tracking numbers
  • Tracked forms
  • AI chat
  • One CRM
  • Automatic follow-up
  • Lead source on every contact
  • Mobile app

The whole system in your pocket. The i360 mobile app puts every call, text, website chat and Facebook message on your phone, along with your calendar, contacts and payments. Answer a lead, book the job and send a payment link from the job site.

No hostage situations. Your domain, content, Google profile, reviews, contacts and tracking numbers are always yours, and your website files are yours after three monthly payments. Month-to-month, no contract.

Google reviews

5.0 on Google. Here's what clients say.

★★★★★
“He helped us with our new website, lead generation, and optimizing our Google Business Profile, making it easier for potential customers to find our services online … I highly recommend John to any business owner looking to grow their business, improve their online visibility, and generate more leads.”
Carlos Vielma · Google review
★★★★★
“Impact 360 Media has been a game-changer for my business. As a small business owner, I struggled to get my brand noticed. Their team took the time to understand my vision and developed a marketing strategy that truly reflects my values.”
Juan · Google review
★★★★★
“Wow! John made getting my business listed on Google so Easy! I look forward to working with him much more in the future!”
Shelley Martin · Google review
Read all reviews on Google →

Plans and pricing

Two plans. One setup fee. No contract.

Every plan is month-to-month.

What you getLead System$297 a monthEvery call, form and message tracked and followed up.Lead System + SEO$597 a monthAll of that, plus AI that answers your calls and more people finding you.
Catch every lead
Website, with hosting and maintenanceIncludedIncluded
Call tracking numbers and tracked formsIncludedIncluded
AI chat on your websiteIncludedIncluded
CRM that shows where every lead came fromIncludedIncluded
Automatic follow-up by text and emailIncludedIncluded
1,000 texts a monthIncludedIncluded
i360 mobile appIncludedIncluded
Be found and trusted
Weekly Google Business Profile managementIncludedIncluded
Automatic review requestsIncludedIncluded
Monthly one-page reportIncludedIncluded
Social planner and email tools, with a built-in assistantIncludedIncluded
Answer more calls, get more leads
AI voice receptionist, with 500 minutes of call answering a monthAdd-onIncluded
Ongoing local SEO and AI search optimization (AEO)Not includedIncluded
New and updated pages every monthNot includedIncluded
We won't take on another business in your town with the same primary Google categoryNot includedIncluded

Lead System

$297 a month

Every call, form and message tracked and followed up.

  • Website, with hosting and maintenance
  • Call tracking numbers and tracked forms
  • AI chat on your website
  • CRM that shows where every lead came from
  • Automatic follow-up by text and email
  • 1,000 texts a month
  • i360 mobile app
  • Weekly Google Business Profile management
  • Automatic review requests
  • Monthly one-page report
  • Social planner and email tools, with a built-in assistant

Lead System + SEO

$597 a month

All of that, plus AI that answers your calls and more people finding you.

Everything in the Lead System, plus:

  • AI voice receptionist, with 500 minutes of call answering a month
  • Ongoing local SEO and AI search optimization (AEO)
  • New and updated pages every month
  • We won't take on another business in your town with the same primary Google category

These are your own leads.

Calls, forms and messages from people looking for your business. Not bought, not shared with anyone else, and no ad spend required.

What the one-time $397 setup covers

  • Your website built
  • CRM, tracking numbers, tracked forms and AI chat set up
  • Your Google Business Profile optimized, or created and verified if you don't have one
  • Your business claimed with the main data aggregators, like Data Axle and Neustar, plus 25 individual directories

One-time setup $397. Month-to-month, cancel anytime. Your domain, Google profile, reviews, contacts and tracking numbers are always yours. If you leave, a one-time $97 covers moving it all to you: your contact list, your tracking numbers and, once you've made three monthly payments, your website files. If you ever go over your included texts or minutes, we show you the numbers first.

Add when you're ready

Add-ons are priced for your business on your free visibility check. The AI voice receptionist is already included in Lead System + SEO. Ad spend goes straight to Google or Facebook.

What we do

Everything a local business needs to get found and get booked.

WebsitesText-to-paySocial & emailGoogle & FB adsFB group alertsReferral programsLocal SEOAI search (AEO)

Google Business Profile · Maps · Listings

Be Found

Your Google profile, Maps presence and listings set up right and kept current, so you show up when locals search.

How we get you found →
John Varnedore, founder of Impact 360 Media

About John

A veteran-owned agency that does what it says it'll do.

John Varnedore served 20 years in the U.S. Air Force and earned his MBA before a corporate career at AT&T Interactive, Alltel and DPS Media, where he founded the digital division serving 80 markets. He started Impact 360 Media in 2006, has run it full-time since 2013, and has been marketing local businesses since 1999.

Today he builds marketing and AI systems for local businesses across Arkansas and nationwide.

  • 27+years marketing local businesses
  • 40M+Google views on our photos & tours
  • 20years in the U.S. Air Force
  • 2013Became a Google Street View Trusted Photographer

Questions

Straight answers.

What is Impact 360 Media?

Impact 360 Media is a veteran-owned digital marketing agency in Hot Springs, Arkansas, founded in 2006 by John Varnedore, a 20-Year USAF Veteran. We help contractors, home service businesses, cosmetology schools, salons and med spas get found on Google and AI search, answer every call, and book more work.

Where are you located, and what areas do you serve?

We're based in beautiful Hot Springs National Park, Arkansas, and serve businesses across the state and nationwide. Close to home, that includes Garland County, Hot Springs Village and Arkadelphia/Clark County. We meet on Google Meet, or in person if you're near Hot Springs.

How much does it cost?

Two plans, month-to-month, with a one-time $397 setup. The Lead System is $297 a month: your website with hosting and maintenance, call tracking numbers, tracked forms, AI chat, a CRM that shows where every lead came from, automatic follow-up, 1,000 texts a month, weekly Google Business Profile management, automatic review requests and a monthly report. Lead System + SEO is $597 a month and adds an AI voice receptionist with 500 minutes of call answering a month, ongoing local SEO and AI search optimization (AEO), and new and updated pages every month. If you ever go over your included texts or minutes, we show you the numbers first. Add-ons like Google and Facebook ads and done-for-you social media are priced for your business on your free visibility check. Ad spend is separate and goes straight to Google or Facebook. The plan table on this page shows what each plan includes.

Do I have to sign a contract?

No. Every plan is month-to-month. Cancel anytime.

What do I get besides a website?

A complete lead system. Your website is built for Google and AI search, and it comes connected to call tracking numbers, tracked forms, AI chat and one CRM. Every call, form and message is tracked with where it came from, and automatic follow-up keeps going until the lead replies or books.

Is there a mobile app?

Yes. Every plan includes the i360 mobile app. Calls, texts, website chat and Facebook messages, your calendar, contacts and payments are all on your phone, so you can answer a lead, book the job and send a payment link from the job site. John sends your app link and login at setup.

What happens if I cancel?

Cancel any month. Your domain, Google profile, reviews and contacts are always yours. A one-time $97 transfer fee covers exporting your full contact list and porting your tracking numbers to you. Your website files are included once you've made three monthly payments; if you leave sooner, you can pay the balance of those three months and take them with you. Hosting, AI chat, follow-up and the CRM turn off.

What happens on the free visibility check?

It's 30 minutes with John, on Google Meet or in person if you're near Hot Springs. We look at how your business shows up on Google and AI search today and what's costing you calls. You leave knowing what to fix, whether you hire us or not.

What is AEO, and do you offer it?

AEO, or Answer Engine Optimization, makes your business easy for ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and recommend. Yes, we offer it, usually together with Google Business Profile and website SEO, because all three rely on the same accurate business facts.

Who will I actually work with?

John. You talk to him directly, not a rotating account manager. Calls, texts, reviews, bookings and payments all show up in one login on the i360 platform, and a built-in AI assistant can actually do the work for you, from writing and sending emails to updating contacts and building workflows, any time of day.

Find out what's costing you calls. Free, in 30 minutes.

Lead System $297/month. Lead System + SEO $597/month. One-time setup $397.

  • Month-to-month. No contract. Cancel anytime.
  • Based in beautiful Hot Springs National Park. Serving Arkansas and nationwide.
  • Talk on Google Meet, or meet in person if you're near Hot Springs.
Call JohnFree check